MusicalFare Theatre is a local professional musical theatre company dedicated to bringing quality musical theatre to Western New York, and to becoming a significant regional theatre with national prominence by developing and presenting new musicals, new versions of traditional musicals and area premieres.
Having created the previous version of their website, we already had an understanding of what MusicalFare is all about. With a fresh new look – clean design elements paired with impressive production images – and improved functionality, their new website now better represents the quality of performances that continues to come out of MusicalFare. Improvements were also made in the site's content management system (CMS), allowing MusicalFare's staff to easily add information – photos, videos, reviews, etc. – to their shows throughout the season.