Our partnership with Del Reid and 26 Shirts reflects what Ingenious does best—collaborating to create smart, impactful digital solutions that empower mission-driven brands to grow online.
When a project begins with mutual respect and shared purpose, great things happen. That’s been the case for 26 Shirts and Ingenious, whose partnership has not only produced a cutting-edge eCommerce experience but also helped fuel the ongoing mission of doing good through every sale.
In a recent testimonial, Del Reid, co-founder of 26 Shirts, shared what it’s been like to work with Ingenious—and why this collaboration marks a defining chapter in the brand’s history.
“As a small business owner, having this professionally built website by Ingenious is a huge help,” Del explained. “They thought of things we never would’ve been able to think of in terms of the little intricacies of having an e-commerce website. The team did a great job putting it all together in a way I never could have implemented.”
From the start, Del’s expectations were high—he’d already seen what Ingenious was capable of—and we were determined to exceed them. The result was a new Shopify 2.0-based site that not only elevated the look and feel of 26shirts.com but also introduced new tools and workflows to make daily management faster, easier, and more flexible.
See the full project details here: 26 Shirts Case Study
“We could just explain a situation,” Del said, “and they would have solutions for it, ready to go.”
That spirit of collaboration defined the entire process. From early planning sessions to final deployment, Ingenious worked side by side with 26 Shirts, translating broad ideas—and sometimes abstract ones—into tangible, functional features that serve both the brand and its customers.
When new challenges arose, like the need for artist-specific product displays or dynamic Vault functionality, Ingenious responded quickly.
“We thought they wouldn’t be able to do it,” Del laughed. “A couple hours later, they were back saying, ‘Yeah, we took care of it.’ It was fantastic.”
If the 26 Shirts–Ingenious collaboration were a moment in Bills history, Del says it would be the 2020 season—the year everything clicked.
“The Bills showed a lot of promise leading up to it, but in 2020 they took off. That’s how this feels. This new website opens up a new era for 26 Shirts.”
With powerful new features, streamlined management tools, and a flexible CMS architecture, the new site gives 26 Shirts more control than ever before—allowing the team to easily update products, manage causes and sponsors, and keep their mission front and center.
“Through the entire process, we felt like partners with Ingenious,” Del said. “It was a very collaborative, ongoing conversation. They were genuinely excited to work on this project and had ideas before we’d even signed anything. It was a melding of two teams, each bringing ideas the other hadn’t considered.”
That partnership mindset is what makes projects like this special. For us at Ingenious, the goal isn’t just to build a website—it’s to help our clients expand what’s possible online, unlocking new opportunities for growth and impact.
Today, 26 Shirts has a website they’re proud to show off.
“We talk about it all the time. We brag about it,” Del said. “It’s not just a new coat of paint—it’s brand-new functionality we never had before. And we’re proud to mention that Ingenious put it together every chance we get.”
At Ingenious, we’re equally proud to stand alongside 26 Shirts as both a partner and sponsor, helping them continue their mission to make a difference—one shirt at a time.
Are you ready to be our next success story? Contact us today to get started!