April 17, 2025
When it comes to tracking how people find and use your website, Google Analytics is a must-have. But setting it up properly can be tricky — and that’s exactly why we take care of it for our clients.
April 15, 2025
If you’ve ever wondered how people find your website or what they’re doing once they get there, Google Analytics is the tool that can give you those answers.
April 7, 2025
Expanding your website to accommodate multiple languages can be a game-changer for reaching new audiences. However, how you implement translations matters—a lot.
March 31, 2025
Your website should reinforce—not dilute—your brand identity. Consistency in visuals, messaging, and user experience builds trust and recognition, while inconsistencies create confusion. This article explores how to align your website’s design and content with your brand, ensuring every visitor gets a clear and cohesive experience.
March 24, 2025
A well-crafted team page is more than just a collection of headshots and job titles—it’s an essential part of your website that helps build trust and credibility.
March 21, 2025
Some businesses pull back on marketing when budgets tighten, but that’s the worst time to go quiet. Learn why maintaining (or even increasing) digital marketing efforts is essential for staying visible and competitive. And understand the role of targeted online ads, SEO, and strategic content marketing.
March 20, 2025
Investing in web-based applications can streamline business processes, reduce operational costs, and improve customer experience—all crucial in an economic downturn. This article explores how custom applications developed by Ingenious, Inc. replace inefficient manual processes, improve automation, and drive cost savings.
March 19, 2025
When customers are spending more carefully, businesses must make every interaction count. A high-performing website ensures fast load times, a seamless user experience, and clear conversion paths. This piece showcases how Ingenious, Inc. builds and optimizes websites that drive business—even in lean economic times.
March 18, 2025
When the economy tightens, many businesses instinctively look for places to cut costs. Marketing and website budgets are often the first to go. But this short-term thinking can lead to long-term damage.
March 17, 2025
When the economy tightens, businesses face tough decisions. Budgets shrink, spending gets scrutinized, and many companies instinctively cut back on marketing, technology, and website improvements.
March 11, 2025
Web accessibility ensures that everyone, including people with disabilities, can use and interact with a website effectively.
March 4, 2025
A slow website frustrates visitors, leading them to leave before engaging with your content. Performance isn’t just about speed—it directly impacts user experience, search engine rankings, and conversion rates.
February 24, 2025
Typography should balance aesthetics, functionality, and licensing considerations. Learn how to make informed font choices.
February 22, 2025
Typography is more than just picking a font—it’s a fundamental element of web design that influences readability, user experience, and brand perception.
February 20, 2025
Whether you're using Google Ads or Meta Ads, refining your approach can improve performance, reduce wasted spend, and maximize ROI.
February 18, 2025
Google Ads captures customers actively searching for your products, while Meta Ads excels at building brand awareness and engagement. The most effective strategy often isn’t choosing one over the other, but leveraging both to attract, convert, and retain customers.
February 16, 2025
Unlike Google Ads, which focus on search intent, Meta Ads are designed to capture user attention through highly visual and engaging content.
February 14, 2025
Whether you’re looking to generate leads, increase sales, or boost brand awareness, Google Ads allows you to reach users who are actively searching for products or services like yours.
February 10, 2025
Whether you’re a small business owner, a marketing manager, or just someone looking to understand digital ads better, knowing how to leverage Google Ads and Meta Ads can give you a competitive edge.
February 7, 2025
Buffalo Art Wall’s new website transforms how contemporary artists in Buffalo showcase their work and provides a seamless experience for both artists and visitors.
February 3, 2025
Keeping your website fresh and optimized is a lot like hitting the gym regularly. Here’s why maintaining your website is like working out and how it will pay off in the long run.
January 24, 2025
We collaborated with Terri Katz Kasimov to create a website that not only showcases her artistry but also provides her with the tools to manage and grow her digital portfolio with ease.
January 14, 2025
If your business isn’t showing up where customers are looking, you’re losing opportunities. That’s where Apple Business Connect comes in.
January 8, 2025
At Ingenious, Inc., we’re always looking for ways to improve our clients’ websites and make them more user-friendly, innovative, and adaptable to evolving trends. That’s why we’re excited to announce the latest enhancement to our Infinitus CMS system: Dark Mode!
January 6, 2025
What does it take to create content that captivates your audience and leaves a lasting impression? Let’s dive into the essentials of crafting compelling content for your corporate website.
December 31, 2024
Outdated design, slow performance, and hard-to-update content could be costing you customers. Find out how a redesign and Infinitus CMS can transform your website into a powerful tool for growth.
December 18, 2024
A professionally designed, custom-built website can reinforce professionalism and dependability with your audience while driving real business results. Learn how Ingenious combines stunning design with the powerful Infinitus CMS to give you complete control over your online presence.
December 10, 2024
Choosing the right type of content is essential for SEO success. While PDFs have their place, it is a simple fact that web page content delivers better search rankings and visibility.
November 25, 2024
At Ingenious, we pride ourselves on delivering more than just websites and digital solutions; we create lasting partnerships. Our collaboration with GRAMMY Award winning designer Brian Grunert and his team at White Bicycle exemplifies this commitment.
November 13, 2024
If you're looking to boost engagement, to make your website more dynamic, and to offer visitors a memorable experience, video is the answer.
November 12, 2024
We are excited to announce the launch of the Infinitus CMS Documentation, providing comprehensive guides and resources to streamline your CMS experience!
October 24, 2024
Why taking control of your Google Business Listing is essential to maintaining your organization's reputation and brand.
October 14, 2024
If you’re looking to improve your website’s visibility on Google, understanding the basics of Google Search Console is essential. Whether you’re a business owner or managing a personal website, Google Search Console helps ensure your site gets the attention it deserves in search results.
October 1, 2024
AI-generated content can save time and boost creativity, but before you hit publish, it’s important to proofread to ensure the text is polished and accurate.
September 26, 2024
AI-generated content has become a powerful tool for businesses, creators, and individuals alike. However, getting the perfect results can sometimes be challenging.
September 23, 2024
Look Ma, I'm on the TV! 😁
September 23, 2024
We’re excited to announce the launch of a brand-new eCommerce website for 26 Shirts, a local brand with a national reach that’s doing incredible things for families and organizations in need.
September 17, 2024
Don’t let fake domain renewal notices trick you — learn how to identify and avoid misleading mail from companies like DROA and iDNS.
September 9, 2024
We created a calming, user-friendly website for mental health counseling practice Sage Minds, helping them build their brand and connect with clients and clinicians online.
August 27, 2024
Learn How Google Indexes Your Website and What You Can Do to Improve It!
August 21, 2024
Discover the crucial difference between SEO and content optimization—and learn why creating engaging, relevant content is key to your website's success.
August 14, 2024
Learn how to strategically use social media to drive traffic back to your website and strengthen your brand.
August 7, 2024
Discover the ten essential components every corporate website needs to captivate visitors, boost engagement, and drive conversions, ensuring your online presence stands out in the digital landscape.
July 31, 2024
Your website is usually the first interaction a potential customer has with your brand, making it crucial to leave a lasting impression. Simply stated, a professionally designed website is a powerful tool that can significantly impact your business's success.
July 23, 2024
Transform your nonprofit's website into a beacon of impact with these expert design tips.
July 17, 2024
Discover how the rise of dark mode is reshaping web design and why a professionally crafted custom website is essential to stay ahead.
July 9, 2024
A visually appealing and user-friendly website enhances credibility, improves user engagement, and helps differentiate your brand from the competition.
June 25, 2024
Using text in images on your website can harm accessibility, SEO, and user experience.
June 20, 2024
We helped Watson’s Chocolates enhance their Shopify store to provide an even better online shopping experience for their beloved confections.
June 4, 2024
Western New York-based artist Elizabeth Leader’s newly redesigned website showcases her artwork and enhances her online presence.
May 28, 2024
We designed and developed a dynamic, user-friendly website to further Buffalo Center for Health Equity's mission of eliminating health inequities in Western New York.
April 23, 2024
Social media is a valuable resource that can be used to promote and enhance your brand.
April 9, 2024
In the dynamic world of e-commerce, Shopify continues to be a dominant force, empowering businesses to thrive online. From customizable designs to powerful integrations, discover how we are revolutionizing the Shopify experience for sellers and shoppers alike. Explore the intersection of creativity and functionality in the realm of online storefronts, and uncover the tools and strategies driving success in the competitive e-commerce market.
March 26, 2024
Responsive design plays a crucial role in enhancing user interface design by ensuring that the user experience is consistent and effective across various devices and screen sizes.
March 21, 2024
Our team revitalized Dr. Iris Danziger's digital identity through the creation of a streamlined, user-centric website tailored to her otolaryngology practice.
March 15, 2024
In Part 4 of this multi-part series, we will provide some simple tips to avoid becoming the victim of malicious emails.
March 14, 2024
In Part 3 of this multi-part series, we will provide some simple tips to avoid becoming the victim of malicious emails.
March 13, 2024
In Part 2 of this multi-part series, we will provide some simple tips to avoid becoming the victim of malicious emails.
March 12, 2024
In the first of this multi-part series, we will provide some simple tips to avoid becoming the victim of malicious emails.
February 27, 2024
Having a high-quality website is important for a variety of reasons, as it can significantly impact your online presence, business success, and user satisfaction.
February 26, 2024
We collaborated with photographer and long-standing client KC Kratt to give his website a fresh, new redesign.
February 13, 2024
In the bustling landscape of the internet, your domain name acts as your digital address—a crucial identifier that defines your online presence. Whether you're an individual, a small business, or a large corporation, owning your domain name is paramount. While it may seem convenient to delegate this task to an employee or a web company, there are compelling reasons why taking ownership of your domain name is a strategic move that safeguards your online identity and autonomy.
January 30, 2024
In the age of smartphones and tablets, capturing what's on your screen is as essential as ever. Whether you're sharing a funny meme, saving important information, or troubleshooting an issue, knowing how to take a screenshot on your mobile device is a valuable skill. In this guide, we'll walk you through the steps to take a screenshot on both Android and iOS devices.
January 16, 2024
Taking screenshots is a simple yet invaluable skill in the digital age. Whether you want to capture memorable moments, save important information, or troubleshoot technical issues, knowing how to take a screenshot can be incredibly handy. In this guide, we'll walk you through the process step-by-step for both Windows and Mac operating systems.
January 2, 2024
In an age where information is just a click away, mastering the art of writing for the web has become crucial for effective communication.
December 19, 2023
In the dynamic world of digital design, there stand twin pillars shaping the way users interact with technology—user interface (UI) design and user experience (UX) design.
December 5, 2023
UX design works to create positive and meaningful interactions between users and products or services.
November 21, 2023
Good UI design is crucial for creating positive user experiences and ensuring that users can interact with a system or application effectively.
November 16, 2023
Family-owned home remodeling company Schuster Construction has unveiled a new website that showcases their expertise and dedication to exceptional service.
November 7, 2023
Establishing a strong online presence is paramount for businesses seeking to connect with their audience. However, an often-overlooked (yet crucial) aspect of this endeavor is the “About Us” page on a business’ website.
October 24, 2023
We are often asked whether specific features/functionality are required elements on a client website...
October 10, 2023
Frequently, our clients approach us with enthusiastic requests like, "I'm really keen on integrating this widget into my website," or "A company reached out, promising a significant surge in visitors and incredible analytical insights if I implement their code." While we appreciate their eagerness, we find it imperative to exercise caution. We take a moment to pause, urging both our clients and ourselves to take a step back and carefully consider the potential hazards associated with incorporating third-party code into their website. This measured approach allows us to provide the necessary guidance, ensuring that our clients are well-informed about the inherent risks that come with such decisions.
October 4, 2023
We worked with Restore the Parkway to establish their online identity, so they could continue to share their cause with their community.
September 27, 2023
We collaborated with newly established leadership development consultancy PintoHall to develop their unique brand identity and website.
September 18, 2023
We upgraded Holly Tomasello’s website with a refined new visual design and easy-to-use content management system.
August 29, 2023
We launched a dynamic single-page website for athletic training facility Strive Sports Performance.
August 23, 2023
We launched a new website for boutique law firm Roach, Lennon & Brown to help them better serve their clientele and distinguish themselves from larger competitors.
July 27, 2023
While our core focus at Ingenious Inc. is custom web design and development, we know that the most successful websites have more than just exceptional design—they need to have engaging and informative content and strong promotion, too.
June 16, 2023
Email issues, such as spam, phishing, or delivery problems, often require the assistance of IT support. To help your IT team investigate and resolve these problems efficiently, it's crucial to provide them with email headers. Email headers contain valuable information about the path an email took from the sender to the recipient, aiding in identifying the source and nature of the issue.
In this article, we will guide you through the process of showing and sharing email headers on popular email applications and services for both PC and Mac users.
June 2, 2023
In today's digital landscape, a robust and secure online presence is paramount for businesses to succeed. One crucial aspect of this is having a well-designed website and an efficient content management system (CMS).
While cookie-cutter solutions like WordPress have long dominated the market, there are compelling reasons why a custom designed website and a tailored CMS like Infinitus CMS can elevate your online presence to new heights.
In this article, we will explore the benefits of custom solutions and shed light on the security vulnerabilities and usability challenges often associated with WordPress.
May 18, 2023
In today's fast-paced digital landscape, staying ahead of the competition requires more than just a visually appealing website. To attract new business and impress existing clients, it's crucial to have fresh and engaging content that resonates with your target audience.
That's where Ingenious comes in. As a leader in internet technology, we are proud to introduce our AI-assisted writing tools designed to streamline content creation and help you achieve exceptional results.
April 27, 2023
In today's digital age, scanning documents has become a common and necessary task. This can be a cumbersome task when you only have access to a physical document, but with the availability of smartphones, scanning has become more accessible. With Android phones specifically, scanning a hardcopy document to PDF is easier than ever before.
April 13, 2023
HFW Industries’ new website showcases their capabilities and helps to establish them as a trusted partner in their field.
March 22, 2023
We worked with law firm Nuchereno & Nagel to design and develop a responsive website that embodies the values of the firm and provides a seamless user experience.
February 2, 2023
Managed Security Service Provider (MSSP) DataSure24 has a new user-friendly website with engaging visuals to showcase their capabilities and expertise and establish themselves as a trusted cybersecurity partner.
December 13, 2022
Infinitus is a newly branded content management interface. And the launch of Infinitus’ website is especially exciting for us, because this time it’s not for a client—it’s for our own product.
October 24, 2022
We launched a new website for Marriage & Family Therapy of WNY (MFT) that communicates their professionalism as well as their compassion.
October 18, 2022
Gallery O on H is a unique and beautiful wedding and event space in Washington, DC, and the owners wanted a website that would reflect the distinctive style of the venue itself.
September 15, 2022
We launched a new website for KRD Plumbing that provides a seamless online experience for their valued clients.
August 30, 2022
We designed and developed a clean and professional new website for boutique law firm Cannon Heyman & Weiss (CHW).
August 24, 2022
We launched a new portfolio site for internationally recognized artist and renowned art educator Thomas Kegler.
July 25, 2022
Visionary Baths is an exclusive kitchen and bathroom showroom, but their website failed to paint an accurate picture of Visionary’s refined and professional brand.
July 12, 2022
The City of Buffalo has partnered with AT&T and local Western New York advertising, marketing and web firms to assist minority-owned businesses that have had difficulties establishing an online presence.
June 21, 2022
Our team was fortunate enough to work with the Joe and Kathy Curatolo Foundation to establish their first website presence.
June 9, 2022
We replaced Lipsey Architecture Center Buffalo’s (LACB) dull, outdated website and with a vibrant, engaging, and streamlined single-page site that’s fine-tuned to meet the needs of the organization.
April 12, 2022
We worked with the C. Stuart and Jane H. Hunt Art Gallery team to design and launch an engaging new website in time for the gallery’s grand opening.
March 18, 2022
The design and functionality of Laub’s website had grown outdated over time. The redesign boasts a simple, user-friendly interface and an easy to maintain content management system (CMS).
February 21, 2022
AccessCare Vascular has a new website that reflects their values and the superior level of care they provide.
January 31, 2022
We just launched a new website for one of Buffalo’s leading vascular organizations, Buffalo Endovascular and Vascular Surgical Associates (BEVSA).
December 14, 2021
The Diversified Labor Solutions website was drab and outdated, and it failed to communicate their mission and the professional tone of their brand.
December 7, 2021
We worked with Gurney Becker & Bourne Real Estate & Insurance to create a website that would promote their West End luxury townhomes.
December 2, 2021
We created a streamlined single-page website for JC ELECTRIC that communicates their story and offerings with potential clients.
November 9, 2021
The Burchfield Penney Art Center’s former website was award-winning and served their audience and internal staff very well for many years, but it was due for a refresh.
November 9, 2021
Ingenious is proud to announce the launch of Archivist—a custom-developed software solution designed exclusively by Ingenious Inc. to cater to the management needs of any collection-based institution.
June 28, 2021
Our client Neighborhood Health Center engaged us to create a microsite for their “I’m Vaccinated Because…” campaign.
May 14, 2021
Every now and then we have clients come to us asking why they aren’t able to see an update to their website. And the answer is very often as simple as: “You need to do a Hard Refresh.”
April 8, 2021
Check out Part II of “Knowing When to Update Your Website” and find out if your website is functioning at its fullest potential.
March 30, 2021
Wellbeing Hypnosis needed a website that was not only functional but also able to visually communicate the ideals of the business.
March 30, 2021
Your website may often be the only interaction someone has with your business. And so it should be a compelling advertisement for the business and propel your brand forward. But how do you know when your website is no longer serving this purpose?
February 18, 2021
TimberHut Cabin Company designs and builds ready-to-live-in artisan-crafted cabins, and their new website shows off their amazing work and their adventurous spirit.
December 17, 2020
St. Louis Roman Catholic Church can now better serve their vibrant and diverse Buffalo community with their newly-designed, engaging, and responsive website.
December 1, 2020
Elbers Landscape is a reputable landscaping business in the Buffalo community, but their website failed to communicate their skill and expertise and lacked clarity.
December 1, 2020
Ingenious is proud to participate in GivingTuesday. Join us—along with millions of others—in giving back, supporting our community, and spreading kindness and generosity.
November 23, 2020
Excello is a global promotional company with a diverse skill set, but they struggled to communicate that their company is more than just corporate merchandising.
November 20, 2020
Brooks Anderson of Artifact Timber, a valued client of Ingenious, has launched TimberHut—a company that builds small cabins perfect for an outdoor escape.
September 2, 2020
Geraci Spine & Sports Medicine (GSSM) needed a website that not only looked good, but one that would accommodate their internal content management needs and the needs of their audiences.
August 25, 2020
Accompanying the unveiling of their new logo, the Nativity of the Blessed Virgin Mary School engaged the Ingenious team to design and develop a new and updated website.
August 6, 2020
TrainSmart’s website has been rejuvenated with a refreshing new color scheme and an improved user interface.
June 30, 2020
Great Lakes Athletic Fields (GLAF) needed a website that would reflect the high quality of their work.
June 25, 2020
Glory Center now has a digital space entirely dedicated to the group's spiritual initiative.
June 24, 2020
Adhere to NY State reopening mandates with an online screening assessment.
June 2, 2020
Neighborhood Health Center is continuing to provide care to their community during these unprecedented times with secure online TeleHealth visits.
May 12, 2020
The Burchfield Penney Art Center is keeping creativity alive during a time when we could all use a little bit more of it.
May 5, 2020
People have been finding unique ways to occupy and entertain themselves while social distancing at home, but as spring slowly breaks through the WNY winter, you might consider taking up gardening.
April 29, 2020
Neighborhood Health Center works to provide high-quality and compassionate care to the WNY community, so it was important for their website to communicate that.
April 28, 2020
As with most people/businesses, our clients have felt the effects of the coronavirus pandemic as it has taken hold, but their adaptability and innovation have been nothing short of inspiring. We are proud to highlight the unique solutions and successes of our clients as they navigate these uncertain times.
March 18, 2020
M-Power has a new website to highlight their specialized services.
March 16, 2020
To our wonderful customers...
We're here for you.
February 18, 2020
We created a new site for DASA to show off their services to potential clients as well as showcase available properties to prospective residents.
February 13, 2020
Medical facilities all have the challenge of conveying a sense of comfort to their website visitors. Especially for new or prospective patients. A website with a soothing user interface and intuitive navigation helps provide a sense of ease.
January 16, 2020
OpenBuffalo originally came to us looking for a simple informational website to showcase who they are and their goals for our community – which ultimately led to a two-year, $1.9 million grant to combat economic injustice and inequality in Buffalo.
January 14, 2020
AtlasVet came to us with a problem. They are one of DC's favorite veterinary offices, but they had a terrible website that had not been touched in many years. And, it really looked it...
October 16, 2019
The impact of a site should be the message it is set up to convey. In this case, its about the people.
October 4, 2019
We **finally** did it — launched a new site for ourselves! It's been a couple years, but we finally were able to shore up the pieces and get it pushed live.
October 3, 2019
Business Technology Professionals needed a new web presence to showcase their cloud-based services.
September 13, 2019
BSA launches a new site to showcase their offerings to the arts community. Simple and visual on the public side, intuitive and easy-to-use on the content management side.
September 6, 2019
New responsive website with custom content managment system (CMS) for the Buffalo Philharmonic Chorus launches.
May 22, 2019
We're excited to announce the launch of Erie County Water Authority's new website! The new design allows visitors to have a better user experience and the ECWA staff to easily keep the public informed on upcoming meetings and relevant news.
May 15, 2019
Ahead of their annual conference, the Stained Glass Association of America has launched their new website! Now visitors can browse through all the professional and accredited professional members with the new "Find a Studio" feature!
May 13, 2019
We revamped a site recently for a longtime client of ours, MRP Supports, featuring a full product catalog and resources for their customers.
April 30, 2019
Spring was the perfect time to launch a new website for Marathon Drains, a local company that is one of the nation’s leaders in manufacturing and distribution of quality commercial roof drains, vents, equipment and accessories worldwide.
December 17, 2018
AZ Forensics is a group of local experts that specialize in general forensics, bloodstain pattern analysis, firearms and fingerprint analysis. While they are locally based, they handle cases all across the world. We designed and developed a new website for them that is robust and shows off their unique set of services.
December 17, 2018
Elite Spine & Extremity Physical Therapy offers the WNY community an unparalleled standard of care through the use of the most current evidence-based assessments and methods.
December 4, 2018
We just launched a new website for the Aurora Waldorf School ahead of their biggest event of the year, the Winter Faire. The new website now gives prospective families an overall feel for the school and the Waldorf philosophy, all while providing current student and families with the information they need throughout the school year.
November 27, 2018
K-Technologies is a local engineering and manufacturing company of high reliability products – products that cannot and will not fail. Now they have a website that is on par with their business model, showcasing all the important services they have to offer.
November 19, 2018
We've been lucky enough to design and develop a few different versions of the Bear Metal Works site – but this latest launch has been our favorite! With an abundance of video content, their new responsive design really comes to life and shows off their impressive list of services, industries and work.
August 30, 2018
Trautman Associates have been a long time client of ours, and with a website that had lasted them 7+ years it was time for a refreshed look and new content management system.
May 25, 2018
Perfect timing to unveil Lockwood's new website – just ahead of the holiday weekend, when many of their customers will be looking to start their gardening and kickoff the summer season.
May 10, 2018
Today we're celebrating 13 years of creating awe-inspiring websites for our great clients. Cheers to those who have been with us along the way!
May 10, 2018
Having created the previous version of the MusicalFare website, we had an understanding of what MusicalFare is all about. We just launched a new and improved site with a fresh design, impressive production images and improved functionality to better represent the performances they produce.
April 26, 2018
We just launched a website for the WNY Women's Foundation “All In” initiative, just ahead of their launch party where they unveiled the initiative to the public for the first time.