Geraci Spine & Sports Medicine Has a Refreshing New Look
September 2, 2020
Geraci Spine & Sports Medicine (GSSM) needed a website that not only looked good, but one that would accommodate their internal content management needs and the needs of their audiences.
The GSSM website has a fresh, clean, and dynamic new look, and is now mobile-friendly and responsive. The client gave praise, saying, “I just love the way the new site looks and flows. And it is so easy to manage.”
We were able to enhance the user experience (UX) and user interface (UI) by refining the service pages’ layout/content, implementing a simple notification system, and encouraging patient engagement opportunities through content organization and clearly defined calls-to-action (CTAs). The site’s educational resources section got an upgrade as well, so current/prospective patients and medical professionals alike can easily stay informed and up to date on upcoming events/lectures and explore the knowledge and resources shared by Dr. Geraci.
The implementation of a custom Content Management System (CMS) makes updating the new site quick and easy. The GSSM team is now fully equipped with all the editing capabilities they need to efficiently manage their website and its content. The client expressed, “The CMS is absolutely a dream to work with.” And went on to add, “I have worked with three (3) different systems, and it’s not even close [how easy it is to work with]...”