When it lacks or has lost visual appeal.
Web design—like web development—evolves over time. Styles and trends of the visual landscape can be fleeting, and what looked good a few years ago may look poorly done by today’s design standards.
It’s important that your website’s design be memorable and stand out from your competitors. Jumping on trends can put your site at risk of looking like a lot of other websites out there—especially if you’re using ready-made templates from popular website builder tools. At Ingenious, we create fully custom designs and layouts built specifically with you and your business in mind, so your website is guaranteed to be one of a kind.
When your site's SEO is struggling.
Search engine optimization (SEO) assists in your website’s ranking on different search engines like Google. If you’re not updating your website regularly, your ranking is likely to suffer.
Search engines value up to date content and good quality content. And making sure content is current and engaging helps increase traffic and increase repeat users.
Some ways to give your SEO a quick boost include:
- Adding now or refining current navigation categories.
- Adding new or updating written content—like news, blog posts, or event information.
- Editing/revising overall site content. Check for spelling and grammar errors. Add in keywords and phrases.
- Reorganize site content in a logical and intuitive way.
Not sure what your website needs to boost SEO? Let us look into it for you. Ingenious provides consultation services—even if we aren’t engaged to redesign your website.
When your clients have new or different needs.
As your business grows and evolves, so will your clients’ needs, and it’s imperative that your website accommodate those needs. An update could be as simple as adding to your FAQ page—or it might mean completely redesigning your website to cater to a newly defined clientele.
If you’re not getting attention from the type of client you want to work with, you may need to reevaluate your site content. Curating your content and the work your display to include only the type of work you want to do will help filter out clients who may not be the right fit.
When your pre-made web builder template isn’t working.
A number of clients come to us with websites built using templates with broken code or templates that never truly worked to begin with. Using a pre-made template from a web builder platform may seem like the best, most-efficient way to create your website, but it often has adverse effects in the long run.
While there is a level of convenience—and of course a monetary advantage—to creating a website this way, the benefits can be outweighed by a number of potential drawbacks including:
- Cookie-cutter template selection
- Lack of customizability
- Lack of design knowledge/experience (of creator)
- Limited pages
- Limited features
- Higher likelihood of broken code
- Poor customer service
- Poor SEO
Not all of these drawbacks are guaranteed, but there’s a good chance you'll experience at least a few of them.
Ready for an upgrade?
If your website has one or more of these characteristics, it’s time for an update.
Our Ingenious team is eager to assist you in defining your brand’s online presence. Get the conversation started by emailing us at firstname.lastname@example.org or by calling 716-855-8550.