Excello’s New Website Shows off Exactly Who They Are and What They Do
November 23, 2020
Excello is a global promotional company with a diverse skill set, but they struggled to communicate that their company is more than just corporate merchandising.
Excello’s main goal with their new website was to change focus from merchandise-heavy advertising to advertising the brand as a whole and differentiating their wide range of services. They wanted to prove credibility, prove capability, and encourage user engagement.
The new website has a designated page where Excello can provide service-based content and demonstrate the wide expanse of capabilities to their users. Additionally they can now showcase specific case studies and link them to those capabilities.
Overall design taps into an innovative, energetic, and forward-thinking style that engages the user. Excello’s brand identity has been refined and enhanced through design to depict their true brand and company culture. Users are encouraged to engage with Excello through a variety of calls-to-action (CTAs) strategically implemented throughout the site.
Not only did the Excello site get an aesthetic makeover, but the backend editing capabilities got a makeover of their own. The user interface of the custom content management system (CMS) will make managing and updating content quick and simple, so Excello will easily be able to communicate exactly who they are and what they’re capable of.