While our core focus at Ingenious Inc. is custom web design and development, we know that the most successful websites have more than just exceptional design—they need to have engaging and informative content and strong promotion, too.
More and more of our clients are reaching out to us looking for guidance on how to improve their site content and generate more leads for their business.
And, of course, we are more than happy to provide our experience-based insights. We’ve worked with many of our clients to create simple online marketing strategies—tailored to their needs—that are effective, as well as manageable for their staff to maintain. For our client Elite Physical Therapy (Elite PT), the marketing plan we developed focused on regularly scheduled content creation and a sensible online pay-per-click (PPC) advertising campaign through Google Ads, and also through Facebook Ads.
It is widely known that a successful website has high-quality, up-to-date content to provide the best value to its users as well as rank more highly in search engine results. For Elite PT, we focused more specifically on the quality and frequency of their News postings. The Elite PT team provides us with content ideas via interviews, written notes, and/or audio recordings—from which we generate engaging articles and schedule them to be consistently posted on their website, and subsequently to their social media outlets.
We edit and pare down the content they provide to be web-friendly, keyword-rich and easily digestible for users. The results of our ongoing relationship with Elite PT means they’re able to publish several articles a month, so their news is always fresh—which returning visitors and search engines appreciate.
Coupled with the regular articles, Elite PT also wished to be proactive and generate a wider reach when it came to client acquisition and lead generation. So we worked with them to initially implement a Google Ad campaign to promote their website and their business offerings, followed by Facebook advertising.
We helped establish ad parameters like user demographics, service area focus, and more. With our help, Elite has seen a substantial return on investment (ROI)—the leads generated from the first month of online advertising alone made the investment a “no-brainer” for Elite PT.