Do Search Engines Still Care About Meta Data?

Meta tags may feel old-school, but they’re still relevant in 2025. Search engines have evolved, yet titles and descriptions continue to shape how your site appears and how users engage with it.

What Still Matters

• Meta Title (Page Title) — Still critical for both rankings and click-throughs.
• Meta Description — Google may rewrite it, but a strong description can boost clicks.

What Doesn’t

• Meta Keywords — Dead for years. Google pretty much ignores them completely.

Infinitus: Metadata Made Simple

On WordPress, managing meta data often means bloated plugins. With Infinitus, SEO best practices are built in—clean titles and descriptions are part of the workflow.

And in the newest versions, Infinitus goes even further:

• Full control over HTML metadata
• Built-in support for OpenGraph images
• Easy setup for Twitter/X Cards

This means your content is not only search-friendly but also optimized for social sharing.

Messaging, Not Magic

Meta tags won’t skyrocket rankings on their own, but they shape how your site is presented—and perceived. And that still matters.

Want help writing titles and descriptions that actually get clicks—or a CMS that puts you in control of metadata? Let’s talk.