As MusicalFare Theatre entered a bold new chapter, Artistic / Executive Director Randy Kramer turned to Ingenious to help shape the organization’s evolving digital presence.
When MusicalFare Theatre relocated from its longtime suburban home to a new downtown Buffalo location, the organization needed a website that reflected its new energy, bold branding, and evolving identity.
In a recent testimonial video, Artistic / Executive Director Randy Kramer shared how the collaboration with Ingenious helped bring that vision to life.
“Professionally, we think what’s represented on our website is who and what we want to be.”
Working closely with MusicalFare and incorporating their new visual identity developed by Crowley Webb, our team designed and developed a dynamic, engaging website experience that captures the excitement of live theatre while making it easy for patrons to explore productions, purchase tickets, and stay connected.
According to Kramer, the transformation exceeded expectations.
“Ingenious worked right with us… to make this something that really reflected this new image, which was so important.”
The result is a visually striking, audience-focused website powered by our custom Infinitus CMS, giving the MusicalFare team the flexibility to easily manage show information, updates, and content internally.
Beyond aesthetics, the new website has also helped strengthen audience engagement and increase traffic.
“We have a ton more traffic to the website than we ever have before.”
For organizations looking to better communicate their story and connect with their audience, Kramer emphasized the importance of finding the right creative and technical partner.
“You need to work with partners like this to make that happen… and I think we’ve hit it here with Ingenious.”
We’re grateful to Randy Kramer and the entire MusicalFare Theatre team for trusting Ingenious with such an important evolution of their brand and online presence.