If someone searches for your business today, do you control what they see? Learn why claiming both your Google Business Profile and Apple Business listing is an important step toward ensuring customers always find accurate, up-to-date information.
Your website may be your digital headquarters, but for many customers, it isn't their first stop.
Whether someone searches on Google, asks Siri or Google Assistant about your business, or simply opens a mapping app on their phone, they’re often seeing your business listing before they ever visit your website.
That's why it's important to make sure you control your presence on both Google Business Profile and Apple Business Connect.
Claiming your business gives you control over the information customers rely on every day, including:
Without ownership, outdated or inaccurate information can remain online, making it harder for customers to find or trust your business.
Many organizations have already claimed their Google Business Profile but haven't taken the same step with Apple Business Connect.
Considering how many people rely on iPhones, Apple Maps, and Siri every day, that's an opportunity worth taking advantage of.
We previously covered each platform in more detail in our articles Do You Own This Business? and Apple Business Connect: What It Is and Why You Need It.
Both Google Business Profile and Apple Business Connect are services you can claim and manage yourself. If you haven't done so already, we encourage you to take ownership of your listings as soon as you are able.
If you'd rather have some guidance, we're here to help. Ingenious has assisted dozens of organizations with claiming, verifying, and optimizing their business listings, helping ensure customers find accurate information wherever they're searching.
If you'd like assistance, contact Ingenious. We'd be happy to help you take control of your digital presence.