Learn how to strategically use social media to drive traffic back to your website and strengthen your brand.
Social media is a powerful tool for reinforcing your organization's brand and driving traffic to your website. However, managing both social media and website content can be time-consuming.
The good news is that you can leverage your existing news articles and service pages to create engaging social media posts, saving you time and effort while effectively bringing visitors back to your site.
Here's how you can do it:
Your website's news section is a goldmine of content that can be easily shared on social media. Every time you publish a news article, create a social media post that highlights the key points and includes a link back to the full article on your website. This not only keeps your social media followers informed but also drives traffic back to your site.
In addition to news articles, your website likely features detailed service pages. Whenever you update these pages or add new services, share it on social media. For instance, if you’ve expanded your service offerings, make a post using the URL of the service page on your website to entice users to follow the link back to your website.
One of the biggest advantages of using your website content for social media is the simplicity of sharing URLs. Instead of creating new content from scratch, you can simply copy the URL of your latest news article or service page and paste it into a social media post.
When sharing news articles on social media, a compelling headline can make all the difference. Use attention-grabbing phrases and highlight the most interesting aspects of the article to entice your audience to click the link. For example, if your company has launched a new product, a headline like "Discover Our Latest Innovation!" can pique curiosity and drive traffic to your website.
Leveraging news articles and service additions/updates from your website for social media posts is an efficient way to reinforce your brand and drive traffic back to your site. By simply copying and pasting URLs and using compelling headlines, you can maximize your social media efforts without doing double work. This approach ensures that your social media presence is always connected to your website, driving visitors back to where they can learn more about your organization.
Your Ingenious team are experts at balancing form and functionality of messaging—and we love helping our clients maximize their digital presence on all platforms. Reach out and have us help you.