Diversified Labor Solutions turned limited online marketing experience into greater visibility and business growth with a clean, editable website and strategic content support from Ingenious. Now, the organization is reaching more potential customers and communicating its services more effectively.
Diversified Labor Solutions (DLS) is part of Beyond Support Network, an organization that helps people of all abilities reach their full potential. DLS provides contract services to local businesses while connecting people with paid, supervised employment opportunities.
When Darren Lisicki, chief operating officer of Beyond Support Network and DLS, wanted to strengthen DLS’s online presence, the organization faced a familiar challenge: its team had limited digital marketing experience and needed a partner who understood its business, mission and audience.
“We had very little knowledge and understanding of how to market ourselves online,” Darren explains.
Through custom website design and development, Ingenious helped the company establish a clean, professional website that clearly communicates what Diversified Labor Solutions offers. The stronger web presence has driven more traffic to the business and supported its continued growth.
“In this day and age, sales aren’t made by knocking on doors the way they used to be,” Darren says. “Having that web presence was key, and it has helped our business grow.”
For Darren, one of the most valuable parts of working with Ingenious has been the team’s ability to look beyond the first answer. When questions arise, Ingenious provides alternatives and recommends options that may be better suited to the company’s specific needs.
“When we have questions, not only do they have answers, but they also have alternatives and other options that may be more applicable to what we need.”
That guidance is grounded in a strong understanding of the organization. By learning who the company is and how it operates, Ingenious has been able to translate its identity and goals into effective website content and social media management.
“{Ingenious'} understanding of who we are and of our business—and their ability to apply that to our social media and website content—has been fantastic.”
The result is more than a better-looking website. Diversified Labor Solutions now has an effective digital platform that communicates its services clearly, attracts potential customers and supports the company’s growth. Ingenious also equipped the team with a custom content management system that makes updating the website simple.
“If you haven’t done business with Ingenious, you’d better hurry up and get on board,” Darren says. “You don’t know what opportunities you’re missing if you don’t have a clean, editable website that effectively communicates what you do. This team has helped us in immeasurable ways.”
Whether you need a new website, more effective content or a digital strategy tailored to your organization, Ingenious can help you turn your online presence into a tool for growth. Contact Ingenious to start the conversation.