AI-generated content has become a powerful tool for businesses, creators, and individuals alike. However, getting the perfect results can sometimes be challenging.
Here are some practical tips to help you get the most out of your AI writing assistant.
Have your AI tool approach the content as if it is a website content specialist—since creating content for websites is a specialized skill (we did an article about this). Have it focus on the specific needs and goals of your website: Such as SEO, user engagement, and brand consistency. Provide the AI tool with detailed instructions that reflect these goals, to ensure the output is optimized for your site’s performance.
Example: “Write a 200-word product description for our eco-friendly clothing brand, incorporating the keywords ‘sustainable fashion’ and ‘organic materials,’ with a tone that reflects our commitment to environmental responsibility.”
Provide as much detail as possible about your desired output. Identify things like topic, tone, and style. You can even provide an outline to ensure all the content you need will be included.
Example: “Write a friendly and professional introduction for a landscaping business specializing in residential landscaping.”
Explain the purpose of the content. Is it for a website, social media post, article, or email? The context helps guide the structure and tone.
Example: “Write a social media caption promoting our personal training service.”
Let the AI know what action or emotion you want the content to evoke. Whether it's to inform, persuade, or entertain, setting this goal helps guide the AI’s focus.
Example: “The goal is to motivate the reader to sign up for our webinar.”
Offer relevant details like the nature of your business or key points you want to emphasize. This ensures the content aligns with your goals.
Example: “Our eCommerce store specializes in eco-friendly products made from sustainable materials, with a focus on reducing environmental impact.”
Provide essential details or facts that need to be included in the content. This helps to make sure the AI's output meets your expectations.
Example: “The article should mention our sustainability practices and how we contribute to reducing carbon emissions.”
Clarify who is writing the content and who the intended audience is. Is a business or individual writing this? Is the audience young professionals, families, students, or seniors? Knowing who is writing and who will read the text helps shape the language and approach.
Example: “This content is created by a physical therapy business for college students interested in fitness and mental well-being.”
Define the length or structure of the writing. If you want a certain word count or a specific format (e.g. bulleted list, paragraph, short blurb), mention it.
Example: “Write a 50-word Facebook caption with a clear call to action at the end.”
If you have a particular style in mind, include examples of writing you like. Or if you have previously written similar content (ex. a series of client case studies), include that. This helps the AI model better understand your expectations.
Example: “Write a blog post similar to this: [example link or description].”
If the first attempt isn't perfect, provide feedback and ask for adjustments. Revisions are a great way to fine-tune the result.
Example: “The tone is good, but can you shorten the introduction and make the call to action more direct?”
By implementing these best practices, you can maximize the effectiveness of AI, enhancing your creative process, streamlining your workflow, and achieving your desired outcomes.
Need help getting starting with AI-generated content? Contact us today.