Before spending money on online ads, it’s worth making sure your website is ready to convert visitors into real inquiries. A few focused improvements can make advertising far more effective — and far less wasteful.
Online advertising can be incredibly effective — but only if your website is ready to do its job once visitors arrive.
Advertising doesn’t refine content and imagery that may have changed over time. It simply drives more traffic to what’s currently there, making an expert outside review especially important.
Before spending money to drive traffic, it’s worth making sure your site is prepared to convert that attention into real inquiries.
When someone lands on your website, they should immediately understand:
If that isn’t clear within a few seconds, advertising dollars are easily wasted.
A website doesn’t need to be perfect — but it should be solid in the areas that matter most.
Before running ads, focus on:
Small improvements here often have a bigger impact than increasing ad spend.
Most online ads send users to your website on a phone.
Before advertising, make sure:
A website that works well on desktop but struggles on mobile can quietly undermine an entire campaign.
Improving your website before advertising often means:
In many cases, a few targeted website improvements make advertising more effective without increasing the budget.
Advertising is meant to amplify what’s already working — not compensate for what isn’t.
If you’re considering online advertising, let us help make sure your website is ready to receive that traffic. We can review your key pages, messaging, and calls-to-action, and identify the most practical improvements to make before you spend money on clicks. Reach out to Ingenious and we’ll help you set your campaigns up for the best chance of success.