What to Post When You Don’t Know What to Post

Stuck for Content Ideas? You’re Not Alone.

Even businesses with lots to say hit creative walls. The good news? You don’t need to wait for inspiration. Most of what you need is already in your day-to-day work.

Low-Lift, High-Impact Content Ideas

Start here when you need something quick and meaningful:

• Client wins or testimonials – Share a quote or brief result
• Behind-the-scenes moments – Office, team, process, or tools
• Mini how-tos – Short advice tied to your service offerings
• Before/after examples – Visuals or stories that show transformation
• Upcoming events or seasonal services – What’s timely right now?

All of these are easy to create, help with SEO, and give visitors a sense of energy and movement.

Turn Common Conversations Into Posts

If your team answers the same questions regularly, use those as content starters. You can:

• Turn a customer email response into a quick article
• Share a FAQ that new clients always ask
• Debunk a myth or misconception in your field

Your real-world experience is full of valuable content—you just need to capture it.

Refresh, Don’t Reinvent

Not every post needs to be brand new. You can update or re-share:

• Older blog posts with current context
• Seasonal content from a year ago
• A previously shared tip with added perspective

Updating older content also boosts SEO and shows ongoing activity.

Need Help Getting Unstuck?

At Ingenious, Inc., we know how to spot and shape great content ideas—even when it feels like there’s nothing to say. We offer content creation and consultation services to help generate the right content, and our custom CMS, Infinitus, makes it easy to publish with minimal effort.

Let us help you turn everyday moments into web content that works.