Social media is useful for distribution, but it’s still rented space. Your website is where your content, audience experience, and long-term value belong.
For years, we've recommended a simple approach to online content: publish meaningful information on your website first, then use social media to help people find it.
Facebook may be making that a little more complicated.
As Engadget recently reported, Meta has been testing limits on how many external links some Facebook pages can publish each month without paying for a Meta One subscription.
The test isn't supposed to affect government and nonprofit pages, but examples of both encountering the restrictions have been reported.
Not really. In some ways, it reinforces it.
Your website should still be where important news, resources, events, expertise, and organizational information live. What may change is how reliably Facebook can be used to send people there.
We've written before that your social media should lead people to your website. We still believe that. But no organization should depend on a single social platform to make that connection.
Facebook can change its algorithm, reduce organic reach, alter how links are displayed, introduce new fees, or change the rules entirely.
Your website gives you something those platforms don't: a place where you control the content, presentation, and experience.
So keep publishing the complete information on your website. Then use social media, email, search, advertising, and other channels to help people discover it.
If one platform becomes less useful, the content—and the investment you made in creating it—still belongs to you.
Social media remains a valuable way to reach people, but it's still rented space.
A strong website gives your organization a lasting foundation that isn't dependent on the rules of any one platform.
At Ingenious, we help organizations strengthen that foundation through custom website development, content creation, and coordinated digital marketing.
Contact us if your online strategy depends too heavily on platforms you don't control.