Buffalo Endovascular and Vascular Surgical Associates (BEVSA) is one of the leading vascular organizations in the Western New York area, and treats any and all vascular-related diseases. But their old website left something to be desired.
Being an esteemed medical practice, it’s important that BEVSA’s website be user-friendly as well as detailed without being overwhelming—so patients can easily navigate to the information and resources they need. With the new website, BEVSA wanted patients to be able to read in-depth information about the different conditions and treatments their facilities expertly handle, view profiles of their physicians and staff, and easily schedule an appointment—and ultimately be reassured of the quality of care BEVSA provides.
The first thing we addressed in the redesign was reorganizing site content and restructuring the site navigation to be more intuitive for visitors. And we made sure to include pages like testimonials, a team page, and different patient resources to boost credibility as well as patient comfortability, confidence, and empowerment.
From there we focused on designing a clean, professional, and welcoming interface and a top-notch user experience. The design features the BEVSA brand styling and even integrates a new subtle brand pattern to add some additional visual interest.
On the back end of things, we implemented our custom content management system (CMS), so the BEVSA team has full control of their site and its content. The CMS is intuitive just like the front end, so making updates is quick and easy. And we even implemented a unique feature that allows different content types to be easily cross-linked within the CMS, so that content appears on related pages on the live site.
BEVSA’s new website is specifically tailored to their needs and has room to grow into whatever they might need in the future.