Buffalo Center for Health Equity

The Buffalo Center for Health Equity (BCHE) is a dedicated organization focused on eradicating race, economic, and geographic-based health inequities in Western New York. Previously, BCHE's website limited their ability to efficiently manage content and adapt the site to evolving needs, necessitating a more dynamic and high-quality website.

Project Goals

We identified a few key challenges and goals for consideration when designing the website:

• Clearly communicate BCHE’s mission and values to ensure their purpose was effectively conveyed.
• Restructure content to include all of BCHE’s projects while highlighting the most important ones.
• Create a user-friendly experience for both site visitors and internal staff responsible for content management.
• Implement cohesive branding and an appealing design that could be utilized for future marketing and outreach efforts.

New & Notable Features

BCHE’s website features:

• A thoughtfully arranged site structure and content organization that enhances navigation and accessibility.
• Various opportunities to highlight important content, ensuring that key messages and projects are prominently displayed.
• Intuitive user interface design catering to both front-end users and back-end administrators
• Vibrant and engaging visual design.
• Integration of our custom content management system (CMS) to streamline site content management.

Custom Content Management System

The integration of our Infinitus CMS empowers BCHE with not only an easy, streamlined way to manage site content but also the flexibility to grow and evolve their website alongside the organization.

BCHE’s website and CMS allow the organization to maintain a dynamic and impactful online presence, effectively supporting their mission to eliminate health inequities in Western New York.