Elbers Landscape is a family-owned full service landscaping business. Over the years, they have steadily built their reputation as a professional, knowledgeable, and experienced landscaping business in the Buffalo community. However, their online presence failed to communicate those qualities and lacked clarity for its users.
With their new website, Elbers hoped to (1) better clarify, simplify, and organize site content, (2) connect with their multiple audiences, and (3) communicate their capabilities in a more visually interesting way throughout the site.
Elbers had consistently found themselves receiving questions about their hours, locations, and services—the basic foundational elements of any business. To remedy this issue, we first and foremost reorganized and simplified the navigational structure. After finding content navigationally, users of course need to be able to effortlessly navigate content on the page. The updated design presents page content in an organized and logical manner while maintaining a unique visual style sitewide, so users can quickly and easily access pertinent content.
While Elbers has traditionally leaned heavily into their local, family-owned roots, they have grown into a much more robust business and need to accommodate and cater not only to their residential clientele but also to commercial clients. We established a distinct space on the site for each audience—residential and commercial—so Elbers is able to differentiate the offerings of each.
Alongside the restructuring of content, we created a more visually interesting user experience (UX). The updated website incorporates engaging video elements and utilizes high-quality photos of Elber’s work—placing emphasis on the “after” of their projects to highlight the exceptional results. Beautiful imagery was a vital component in the development of Elbers’ clean, forward-thinking, and inviting design style.
Accompanying the front-end UI/UX is of course the back-end. Elbers’ hours and services change frequently throughout the year, so it’s important that content be easily editable. The implementation of a custom Content Management System (CMS) ensures that updates to site content are quick and simple. With their updated website, Elbers is more capable than ever to help their community realize the full potential of their landscapes.