Medical facilities all have the challenge of conveying a sense of comfort to their website visitors. Especially for new or prospective patients. A website with a soothing user interface and intuitive navigation helps provide a sense of ease.
This was a major challenge brought to our attention by the staff at Gastroenterology Associates of WNY when they initially engaged with us to redevelop their old / clunky website.
We actually were engaged to merely *review* their old website, to provide an outside perspective on how visitors to the site are reacting.
After a comprehensive review, and thorough presentation of our findings, the staff understood that the best course of action was to revamp the site from the ground up.
We began by revising the way content was structured—by tackling the site navigation. From there, we designed an intuitive user interface that would allow new and returning visitors to find what they were looking for quickly and easily.
After refining the designs, we implemented the site design into a mobile responsive layout, with a custom content management solution.