Lisa Murray-Roselli
Accomplished copywriter Lisa Murray-Roselli needed a professional online portfolio that showcased her work with clarity and elegance, so we created a thoughtfully designed website that reflects her skill and style.
Lisa Murray-Roselli is a seasoned copywriter, and as her portfolio has expanded across industries and platforms, she identified a need for a dedicated online presence that would consolidate her work, enhance her professional credibility, and offer an easy way to share samples with potential clients.
Challenges and Goals
At the start of the project, Lisa had no existing branding or website, which presented both a challenge and an opportunity. We aimed to establish a simple, elegant visual identity through careful selection of typography, color, and layout. It was essential that the site be intuitive to navigate, with a clear structure that allowed visitors to easily explore her work. Additionally, a contact form was a key requirement to enable seamless communication with potential clients.
The Result
The resulting website delivers a clean, sophisticated, and timeless design that positions Lisa as a trusted professional in her field. The navigation is minimal and intuitive, guiding users naturally through her portfolio. Her work is presented in a logical and visually engaging manner, with links to published pieces where appropriate. The contact page features a simple, user-friendly form to encourage inquiries and connections.
We built the site using our Infinitus Content Management System (CMS), which gives Lisa the flexibility to manage and update her content independently with ease. With its intuitive interface, she can continue to refine her portfolio and keep it current as her career evolves. The final product is not only a beautiful representation of Lisa’s professional brand, but also a practical tool that supports her ongoing success.