Seeking out therapy is a vulnerable pursuit, so Marriage & Family Therapy of WNY wanted to be sure that their website would communicate their compassion and experience in what they do as well as inspire trust and confidence in their clientele.
Our redesign of the Marriage & Family Therapy of WNY (MFT) website features an intuitive navigation and responsive design along with soft and calming visuals.
Reorganizing the navigational structure and separating out different content types like services and resources to have their own pages helps improve the user experience and can help boost search engine rankings. The soft visual design creates a comforting overall feel, and the various calls-to-action (CTAs) including the contact in the navigation bar and the form in the footer encourage user engagement.
As with all of our new sites, the MFT website is built using the Infinitus Content Management System (CMS)—Ingenious’ own custom-developed solution–which allows the MFT team to quickly and easily make updates and additions to their site. So MFT can continue to do what they do best without having to stress about their website.