Recognizing the critical need for a digital presence to engage the community, Restore the Parkway sought our expertise in developing their online identity and crafting a high-quality website that would allow them to showcase their cause.
Restore the Parkway is a community-driven initiative dedicated to the preservation of Buffalo, NY’s Frederick Law Olmsted’s Park and vast Parkway system and its uniquely rich architectural and cultural heritage.
Challenges & Goals
Prior to our collaboration, the organization faced a significant challenge—the absence of any sort of brand identity, online presence, or website. With no established visual elements or digital space to communicate their mission, Restore the Parkway was limited in their ability to share their cause with the community online. Our goal was to create a simple brand identity and website that would articulate their cause and act as a resource for anyone interested in the project.
What We Did
For this project we:
Developed a simple yet impactful visual identity, complete with a distinctive logo, color palette, and fonts.
Crafted a high-quality, single-page website with a seamless and straightforward user experience.
Implemented responsive, user-friendly design to guarantee accessibility across all devices.
Aided in the set up of social media platforms.
Empowered Restore the Parkway by integrating our custom content management system (CMS).
Seamless Content Management
The integration of our custom CMS Infinitus provides Restore the Parkway with the autonomy to manage their website independently and efficiently. Infinitus’ user-friendly interface allows for quick and hassle-free updates so the community can stay informed about ongoing project developments.
With their new branded visuals and online identity, Restore the Parkway is equipped with the tools they need to maintain an engaging online presence and further their mission.