The Small Firm

The Client

The Small Firm is a personal injury law firm led by attorney Craig Small. With a commitment to personalized, hands-on representation, the firm distinguishes itself from larger competitors by offering attentive, responsive service for every client. Their practice areas cover a wide range of cases, including Auto Accidents, Nursing Home Negligence, Slip & Fall Accidents, and Bicycle Accidents, among others. As a growing firm with a strong reputation, they recognized the need for a new, high-quality website that would both reflect their professionalism and provide an easy, accessible way for potential clients to connect with their team.

Challenges & Goals

When The Small Firm came to us, they were already in the process of working on a new website, but the experience wasn’t meeting their expectations. Updating content was cumbersome, as the team didn’t have the ability to make changes on their own and had to rely on outside support. While the site had a foundation in place, it didn’t fully reflect the level of professionalism, usability, and flexibility the firm was looking for. Our goal was to create a website that gave The Small Firm full control over their content, improved usability for clients, and showcased the personalized, client-first service that sets them apart.

New Website Features

The redesigned website delivers a sharper, more professional look while also prioritizing usability and accessibility. Key features include:

• Modern, professional visual design that communicates credibility and trust.
• Easy navigation and clear calls-to-action, making it simple for users to find information and contact the firm.
• Accessible and intuitive site structure that reflects the breadth of practice areas without overwhelming visitors.
• Infinitus Content Management System (CMS) integration for effortless content updates.

Infinitus CMS Integration

By building the site on the Infinitus CMS, we ensured The Small Firm can easily manage and update their website without technical barriers. From adding new practice areas to keeping content fresh and relevant, the system gives the team complete independence and flexibility to maintain their online presence. The end result is a professional, high-performing website that empowers The Small Firm to focus on what they do best—delivering dedicated, client-first legal representation.

Beyond the Website

In addition to the website redesign, we’ve been assisting The Small Firm in running targeted online advertising campaigns on Google Ads and Meta Ads. These campaigns drive qualified traffic to the site, increase visibility, and complement the user-friendly experience of the new website. By integrating ongoing advertising with the website, the firm can continue to grow its reach while maintaining control over its content and digital presence.

Interested in working together? Contact us today!