Watson's Chocolates
Since 1946, Watson’s Chocolates has been the hands-down favorite chocolatier for Western New Yorkers.
Their delicious hand-crafting confections can be found in their eight retail shops throughout Western New York. But it's their online presence that is allowing them to spread the delicious love across the United States.
They are family owned and operated, and are best known for producing Sponge Candy—a regional favorite with a light / airy / crispy center drenched in their heavenly milk or decadent dark chocolate.
Watson's reached out to us looking for assistance with improving their eCommerce store on Shopify—and for Ingenious to become a reliable resource for current and future success.
Project Goals
Our goals for them include:
- Assisting with overall site functionality for an optimal front-end user experience.
- Providing our expertise to streamline their backend data structure, to allow for more flexibility in the presentation of products on the front-end.
- Simplifying workflow technologies to help make workflow more cost effective.
- Identifying areas of opportunity to become more efficient both online and in physical storefronts.
- Advising on best practice strategies for effective online marketing.